OUR CLIENTS
REAL BUSINESSES. | REAL RESULTS.
CREATIVE HOME SOLUTIONS
From Idle Crews to $665,000 in New Revenue
How Local SEO Vaulted Creative Home Solutions to the Top 3 in Ashland, KY
“We were doing great work, but no one could find us. Our crews were sitting idle. After working with Impact System, the phone calls happen everyday. We went from not being found, to becoming a real competitor in the region.”
Cindi, General Manager, Creative Home Solutions, Ashland, KY
The Challenge: Quality Work, Zero Visibility
Creative Home Solutions is a trusted provider of roofing, gutter, and siding services in the Ashland, Kentucky area. Led by General Manager Cindi, the company delivered exceptional quality, but their brand was completely invisible online.
The Pain Point:
Zero Online Presence: The company was completely absent from local searches for critical services like "roof repair near me."
Idle Capacity: Lack of inbound leads meant their skilled crews were frequently sitting idle, stifling growth and creating stress for the management team.
Stuck in Obscurity: They were virtually unranked in Google Maps and organic search, preventing them from competing with established local businesses.
The Goal: Overcome digital obscurity, unlock the company's full service capacity, and generate immediate, measurable revenue growth through online leads.
Our Solution: The 6-Week Local Domination Strategy
Our strategy focused on a rapid, surgical deployment of Local SEO and Conversion Rate Optimization (CRO), specifically targeting the Ashland, KY, market.
1. Google Business Profile (GBP) Power-Up: We performed a forensic audit and complete overhaul of the GBP for Creative Home Solutions, ensuring it was perfectly optimized for all service keywords (Roofing, Gutters, Siding) within the Ashland area. This immediately boosted their visibility signals.
2. Local SEO Implementation: We strategically deployed local SEO tactics across their website and local listings to establish relevance:
- Targeting high-intent, geo-specific keywords (e.g., "Ashland KY Roofing Contractors").
- Ensuring their Name, Address, and Phone number (NAP) was consistent across all major online directories.
3. Conversion Path Optimization: We streamlined the journey from click to call with clear, mobile-optimized Calls-to-Action (CTAs), guaranteeing that the increased traffic would convert into actual phone calls and form submissions.
The Results: Instant Competitor Status & Unprecedented Growth
The aggressive, data-driven campaign delivered results in record time, transforming the company's position in the market.
Rapid Authority: 6-Week Turnaround
- Ranking Surge: In just 6 weeks, Creative Home Solutions catapulted from unranked to the coveted #3 position on Google Maps.
- Local Credibility: This move instantly positioned the company as a major, credible competitor in the Ashland region.
Revenue Explosion: $665,000 Generated
- Lead Increase: The newfound visibility and optimized website generated a massive 270% increase in qualified inbound leads.
- Massive ROI: By the end of 2023, these new leads translated directly into a record-breaking $665,000 in additional revenue for Creative Home Solutions.
THE ROOF DOCTOR
From Zero Visibility to $178,000 in Sales
The 4-Week Digital Launch that Activated The Roof Doctor in Beckley, WV
“Outstanding service. Communication was great. I went from not being found, to becoming a real competitor in the region. I am a customer for life.”
Larry, Owner, The Roof Doctor, Beckley, WV
The Challenge: Invisible to the community
The Roof Doctor in Beckley, WV, needed an immediate and substantial influx of work. Despite being operational, the company was entirely invisible to local homeowners searching for roofing and siding services online. This obscurity created a critical need to rapidly activate their digital presence to start generating revenue. They required a proven strategy to quickly move from the periphery to becoming a recognized option in the market.
Our Solution: The Focused Market Entry
Our strategy was an intensive four-week digital launch specifically engineered for speed and maximum search visibility. We avoided slow, long-term content strategies in favor of a targeted approach built on authoritative signals and localized relevance.
1. Foundational Authority for Search Engines: To rapidly earn Google's trust and attention, we prioritized key SEO components:
- Strategic Content: Developed localized, high-intent content focused on the most profitable services like "Roof Replacement" in the Beckley area.
- Backlink Acquisition: Secured high-quality, relevant backlinks to immediately signal to Google that the website was a credible authority in the roofing and siding niche.
2. Hyper-Local Optimization: We performed a surgical optimization of all local assets, ensuring the company’s Google Business Profile (GBP) and web data were perfectly aligned to rank for local searches. This was the engine for rapid map placement.
3. Lead-to-Call Conversion: We implemented clear, non-distracting call-to-action elements to maximize the conversion rate of new visitors into qualified phone calls and sales appointments.
The Results: Rapid Market Activation and Financial Return
The highly focused four-week campaign delivered a verifiable and immediate activation of the company's revenue stream.
Quick Digital Breakthrough (4 Weeks)
- High-Value Ranking: The company went from unranked to securing the #2 position on Google Maps and hitting the #4 and #5 organic rankings for highly competitive terms like "Roof Replacement" in Beckley.
- Market Status: Within one month, the digital invisibility was over, and the company was firmly established as a strong player in the local search results.
Immediate Financial Impact
- $178,000 in 4 Weeks: The successful creation of authority and visibility resulted in an immediate surge of qualified inbound leads, generating a verified $178,000 increase in new sales in the campaign's first four weeks.
- High ROI Validation: This result validated the efficiency of a targeted strategy designed to move clients from zero visibility to high-profitability in record time.
ASCENT ELITE HEALTH
A 7-Year Digital Partnership
How Ascent Elite Health Grew 4X, Achieved Daily Leads, and Resurrected a "Dead" Email List for Instant Revenue
“This company handles everything I throw at them. They have built websites, written articles, created landing pages, built video assets, guides and brochures, if they can't do it, they found someone who could. I highly recommend BG and the team for any service business.”
Darrin, Owner, Ascent Elite Health, Hurricane, WV
The Challenge: Attracting High-Trust Clients
When Darrin launched Ascent Elite Health in Hurricane, WV, the business was just an idea. The challenge was not just launching a brand, but building a scalable, resilient digital ecosystem capable of attracting high-trust clients for sensitive services like weight loss and hormone therapy—and sustaining that growth for nearly a decade in a dynamic industry.
Our Solution: Full-Service Digital Strategy & Asset Management
Our strategy for Ascent Elite Health was never static. It evolved over seven years and focused on two core principles: providing comprehensive, full-service support and maximizing the value of every digital asset.
1. Full-Service Foundation and Iteration: We provided complete end-to-end digital services, establishing a professional brand presence and continuously evolving their core marketing assets to maintain relevance in the healthcare space. Our support scaled as the business grew, ensuring they always had the best tools and content.
2. Reliable Lead Engine (Meta Ads): We established an "always-on" advertising system via Meta Ads (Facebook/Instagram). This targeted strategy ensures a daily, predictable stream of qualified leads specifically interested in weight loss and hormone therapy, providing the stability needed for long-term practice expansion.
3. The Revenue Revival Strategy: A standout win was the project to maximize existing company assets. We took the company's dormant, years-old email database—a source many consider "dead"—and executed a highly targeted re-engagement campaign.
The Results: Rapid Market Activation and Financial Return
The partnership demonstrates the value of holistic digital support that adapts over time, generating both reliable daily leads and significant unexpected revenue surges.
Measurable Longevity & Growth
- 4X Business Expansion: Ascent Elite Health has successfully scaled to four times its original size since the start of our partnership, demonstrating the long-term effectiveness of the strategy.
- Sustained Relevance: Through continuous content and SEO iteration, the company maintains its authority and continues to secure daily inbound leads from its targeted ad campaigns.
The Standout Asset Maximization
- 40% Response Rate: The targeted email reactivation strategy achieved a phenomenal 40% response rate from the supposedly "dead" list—a staggering result that far exceeds industry benchmarks.
- Thousands in New Business: This high level of engagement immediately translated into thousands in new business and successfully brought back a segment of past leads, turning them into life-long customers.
CHARLESTON TENNIS CLUB
From Outdated App to Modern Engagement
How Charleston Tennis Club Streamlined Communication, Automated Outreach, and Became a 21st Century Competitor
“I know nothing of this technology, I only knew we needed to get with the times. The system this company built is all-inclusive and they took the time to train our staff and team on how to use it to get the impact we needed to compete with what is competing for attention on our member's phones. We've really stepped up fast in a short amount of time.”
Julie, General Manager, Charleston Tennis Club, Charleston, WV
The Challenge: Outdated, Digital Liability
The Charleston Tennis Club in Charleston, WV, offered a fantastic member experience in person, but its digital presence was a serious liability. They relied on an outdated, poorly functioning mobile app and lacked any structured communication system. General Manager Julie recognized a critical need to "get with the times" and compete for the attention of her members on their most critical device—their phones. The goal was total digital modernization to boost engagement and retention.
Our Solution: Communications Overhaul
Our strategy moved the club from relying on obsolete technology to deploying a unified, intelligent communication system that fully integrated member outreach and management.
1. Platform Stabilization and Modernization: We immediately replaced the failing mobile app with a stable, professional platform designed for mobile-first communication. This provided the club with a clean, dependable digital face.
2. Systems Integration and Automation: We established a full-spectrum communication system, including:
- Text Messaging (SMS): For high-priority, instant member communication (e.g., court closures, event reminders).
- Newsletter & Email Campaigns: For professional outreach and deeper content sharing.
- AI Automation: Implementation of automated workflows to streamline membership management and basic member inquiries, saving staff time.
3. Client Education and Empowerment: Recognizing the technical learning curve, we focused heavily on staff training to ensure the club team was fully empowered to operate the new system and sustain its success independently.
The Results: Professionalism, Efficiency, and Member Engagement
The comprehensive overhaul resulted in a rapid, visible upgrade to the club's operation and image, dramatically improving its ability to connect with its members.
Daily, Professional Communication: The club moved from sporadic, clunky communication to having the ability to execute daily, professional outreach across multiple channels. This elevated their brand image and made the club a more active and present part of their members' lives.
Streamlined Management: The new system centralized communication and membership data, leveraging AI automation to reduce manual staff effort and ensure pro-level outreach was consistent and timely.
Rapid Digital Leap: The club successfully made a rapid transition, stepping up fast to use modern tools to compete effectively for member attention on their phones.
PUTNAM AGING
14 Years of Partnership
How Putnam Aging Achieved Self-Sufficient Digital Communications to Better Serve Putnam County, WV
“Oh my God, I am thrilled to have this team helping me. I don't know where we would be without them. They have helped our technology challenged team, (mostly me) and helped us look amazing online. Best part is, I can manage a lot of this on my own.”
Jenni, Executive Director, Putnam Aging, Hurricane, WV
The Challenge: Digital Bottleneck
As the Executive Director of Putnam Aging in Hurricane, WV, Jenni's primary mission is to connect Putnam County residents with vital aging services, community events, and critical schedule changes (like menus or activities). For years, their digital presence was a bottleneck, making it difficult to communicate frequently and instantly. They needed a simple, reliable platform and a strategy to ensure their services reached the very community they serve.
Our Solution: Sustained Visibility and Empowered Usability
Our 14-year partnership with Putnam Aging focuses on two core deliverables: building a stable, searchable online platform and empowering the in-house team to manage day-to-day communications.
1. Usability-First Website Development: We created a website built specifically for regular consumption and instant updates. The design prioritizes easy navigation for quick access to critical, time-sensitive information like event calendars, daily menus, and activity changes. Crucially, the back-end was designed to be easily managed by the Putnam Aging team.
2. Multi-Channel Attention Strategy: We established a unified communications ecosystem built for engagement:
- Email Campaigns: For direct, reliable outreach to community members.
- Social Media: For maintaining attention and promoting services to a broader audience.
- SEO & Local Outreach: We optimized their online presence to ensure that when residents searched for "Putnam County aging services," the organization was highly visible and easy to find.
3. Long-Term Training and Support: Our focus went beyond technology to client empowerment. We provided dedicated training to ensure Jenni and her team could manage the daily demands of the new system with confidence.
The Results: Clarity, Control, and Community Connection
The result of this long-term strategy is an organization that looks amazing online, communicates with professional ease, and is perfectly positioned to serve its community.
- Self-Sufficient Management: Jenni and her team gained the ability to easily manage and update the content that matters most to their community—calendars, menus, and announcements—on a moment's notice.
- Guaranteed Visibility: Optimization efforts ensure that when people in the Putnam County area are searching for aging services, the organization ranks highly, connecting them with the resources they need.
- Sustained Digital Excellence: After 14 years, the organization continues to adapt its strategy to stay relevant, demonstrating the resilience and longevity of the original digital foundation.
SHAWN TAYLOR
Back to Basics, Big Results
Why a Top SSI & Disability Attorney Returned to Our Team for Clarity, Immediate Leads, and a Custom AI System
“I was with BG many years ago and then changed to another nationally known firm specifically for attorneys. I am back with the Impact team. We've already seen so much of my marketing get re-aligned and streamlined. I saw an immediate uptick in leads to my office. I have clarity about where we are going and we have only done the basics so far.”
Shawn Taylor, Owner, Shawn Taylor, Attorney Charleston WV
The Challenge: Restore Immediate Lead Flow
Shawn Taylor, a highly-regarded SSI and Disability Lawyer in Charleston, WV, previously sought specialized marketing from a nationally known law firm provider. After a period of frustration marked by floundering campaigns and a lack of clear direction, Shawn returned to the Impact team. His challenge was clear: he needed to restore his immediate lead flow and build a long-term, custom system to manage the high volume of tedious lead qualification inherent in disability law.
Our Solution: Realignment and Automation
Our strategy focused on quickly repairing the foundational elements of his digital presence to drive immediate traffic, while simultaneously architecting a custom, long-term AI solution.
1. Immediate Local SEO Rescue: We focused on rapid, high-impact foundational fixes. This included a rebuilt and optimized website designed for conversion, and an intensive Local SEO campaign focused on quick wins. We optimized and activated key business listings, driving attention and activity in the first week.
2. Rescuing Core Assets: We took immediate action to stop the decay of his social media presence, transforming it from a floundering asset to an engaging communication tool.
3. Building the Future: Custom AI System: The ultimate goal is efficiency. We are currently architecting an entire AI system of lead capture, lead nurturing, and scheduling. This system is designed to navigate the tedious qualification process for his disability clients, allowing Shawn and his team to focus only on qualified cases.
The Results: Immediate Momentum and Long-Term Clarity
The immediate re-alignment of core assets quickly generated the momentum Shawn had been missing, validating his decision to return to a trusted partner.
Immediate Lead Uptick: The foundational work and Local SEO impact were immediate, resulting in a distinct and noticeable uptick in leads to his office right away.
- Strategic Clarity: Shawn regained a clear, confident understanding of his marketing direction and strategic goals, knowing that his campaigns were streamlined and effective.
- A Superior Solution: The return to our firm—after trying a national, niche competitor—underscores our team's superior ability to deliver personalized, high-impact results for complex professional services.
Run. Don't walk. Seriously, I have wasted so many hours trying to do this stuff on my own... Truly a no-brainer.
I finally understand why my website wasn’t converting. Now I have a clear path to fix it and start booking more jobs.
Excellent team to work with on every level!
We have made significant progress in only a couple of weeks...everything in there is beneficial...it's just great customer service.
If you're tired of searching around google for all the different opinions out there that conflict . . . I recommend the Impact System and working with BG and his Team.
BG Hamrick and Local Impact are dedicated to helping local businesses grow by better...Digital marketing is vital for todays survival. Give them a call!
People that care and are willing to give you personal time to help you grow your business.
This Group has been great to work with. I know I made the right decision in choosing them to redesign my website, market my law firm, etc. They are a team who work well together and are efficient, effective and knowledgeable. Each time I approach them with any questions, inquires or concerns they are very quick to respond and to assist. They take an assertive approach, reach out often and desire to touch base on a regular basis to ensure they are doing precisely what you want and, also, what they believe is necessary to promote your brand.
I couldn’t recommend Local Impact Group enough! They have taken everything about my business in regards to marketing, SEO, web design, and so much more that make me crazy and streamlined it seamlessly! Contact them today!
Oh my gosh. I am so glad I called.. My experience so far has been phenomenal!
I can't say enough great things about BG and Impact System. It is such a value ad for businesses. Whether you are a start up, or you you have been in business for years, do yourself a favor and hire Impact System
These People are up to date with the best Technology and knowledge. Very helpful and eager to please. No questions go unanswered. Recommend to anyone who wants to expand the Business Impact.
This company is dedicated to helping even people who have little skills in this area and teaching them how to get the best for their money. We are glad we found them.
BG with his knowledge he brings to the table is incredible. A real pleasure to deal with someone who knows what they are talking about.
This company handles everything I throw at them. They have built websites, written articles, created landing pages, built video assets, guides and brochures, if they can't do it, they found someone who could. I highly recommend BG and the team for any service business.
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